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Email to FriendSigné Andy Warhol, Screenprint, Volkswagen from Ads Series, 1985  |
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| Artiste: | Warhol, Andy (1928 - 1987) |
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| Titre: | Volkswagen from Ads Series, 1985 |
| Référence: | FS 358 |
| Moyen: | Screenprint |
| Taille d'image: | 38 x 38 in (96.5 x 96.5 cm) |
| Taille de feuille: | 38 x 38 in (96.5 x 96.5 cm) |
| Taille encadrée: | approx. 48 in x 48 in (121.9 cm x 121.9 cm) |
| Signé: | Hand-signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left. |
| Edition: | Numbered from the edition of 190; apart from the edition of 30 Artist's Proofs, 5 Printer's Proofs, 5 Exhibition Proofs, 10 Hors Commerce, 10 numbered in Roman numerals, 1 BAT; Printed by Rupert Jasen Smith, New York; Published by Ronald Feldman Fine Arts, Inc., New York |
| Condition: | This screenprint is in excellent condition, with bright and vivid colors. |
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Prix spécial
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Article# 3504
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Perhaps one of the most famous ads of all time, Warhol pays homage to the genius of the Lemon. Volkswagen ad. Conveying the image in his signature bright, eye catching colors, Warhol ensures that we can still read the brilliant text on the bottom that states "We pluck the lemons; you get the plums." |
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| Description historique: | |
Andy Warhol (Pennsylvania, 1928 - New York, 1987) here depicts the infamous 1960 ad originally created by ad company Doyle Dane Bernbach that changed the face of advertising forever. Connecting with consumers while representing a perfect balance of image, text, and simplicity, this ad achieved the seemingly impossible task of revamping Volkswagen after Hitler had formerly adopted it as his favorite car. Warhol's piece pays homage to the genius of this Lemon. Volkswagen ad, conveying the beetle in a bright grass green against a royal blue background. The text on the bottom clearly stands out, with its famous closing line, "We pluck the lemons; you get the plums." Like the Volkswagen company advertising its automobiles, Warhol's Ad series serves as a form of advertisement for Warhol's artwork, blatantly acknowledging the commercial nature of American society and urging consumers to continue buying iconic imagery that will forever proposition them with a new and exciting product. Created in 1985, this original screenprint is numbered from the edition of 190; apart from the edition of 30 Artist's Proofs, 5 Printer's Proofs, 5 Exhibition Proofs, 10 Hors Commerce, 10 numbered in Roman numerals, 1 BAT, and 30 Trial Proofs. This work is also hand signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left. The impression is on Lenox Museum Board, an American, machine-made cotton paper that is both buffered and Cold Pressed (Feldman & Schellmann, 41). This piece was printed by Rupert Jasen Smith, New York and published by Ronald Feldman Fine Arts, Inc., New York.
1. Feldman, Frayda and Jörg Schellmann, A Catalogue Raisonne, 4th ed. Listed as catalogue raisonné no. II.358 on pp. 146-147. ABOUT THE FRAMING: | |
| Style: | multiples, screen printing, paintings, drawings |
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La biographie de Andy Warhol
Andy Warhol (1928 - 1987)
The American artist and filmmaker Andy Warhol was born Andrew Warhola in 1928. There has for years been quite a bit of confusion to where and when Andy Warhol was born, but according to Andy's two older brothers and the birth certificate that was filed in Pittsburgh in 1945, he was born on August 6th in Pittsburgh. Whether or not this is the day he was born hasn't been proved, but it was on this date he would celebrate his birthday. However, there is no doubt that he died at 6:31 A.M. on Sunday, February 22nd, 1987, at the New York Hospital after a gallbladder operation. He is considered a founder and major figure of the POP ART movement. A graduate of the Carnegie Institute of Technology in 1949, he moved to New York City and gained success as a commercial artist. He got his first break in August 1949, when Glamour Magazine wanted him to illustrate a feature entitled "Success is a Job in New York". But by accident the credit read "Drawings by Andy Warhol" and that's how Andy dropped the "a" in his last name. He continued doing ads and illustrations and by 1955 he was the most successful and imitated commercial artist in New York. In 1960 he produced the first of his paintings depicting enlarged comic strip images - such as Popeye and Superman - initially for use in a window display.
Warhol pioneered the development of the process whereby an enlarged photographic image is transferred to a silk screen that is then placed on a canvas and inked from the back. Each Warhol silkscreen used this technique that enabled him to produce the series of mass-media images - repetitive, yet with slight variations - that he began in 1962. These iconic Andy Warhol prints, incorporating such items as Campbell's Soup cans, dollar bills, Coca-Cola bottles, and the faces of celebrities, can be taken as comments on the banality, harshness, and ambiguity of American culture.
Later in the 1960s, Warhol made a series of experimental films dealing with such ideas as time, boredom, and repetition; they include Sleep (1963), Empire (1964), and The Chelsea Girls (1966). In 1965 he started working with a rockband called "The Velvet Underground" formed by Lou Reed and John Cale. Andy introduced them to the model and moviestar Nico and she sang on their debut album from 1967 "The Velvet Underground and Nico". Andy would travel around the country, not only with The Velvets, but also with superstar of the year Edie Sedgwick and the lightshow "The Exploding Plastic Inevitable".
On June 3rd, 1968, Valerie Solanis, a rejected superstar, came into The Factory and shot Andy three times in the chest. He was rushed to hospital where he was pronounced dead, but after having his chest cut up and been given heart massage, he survived. Valerie Solanis turned herself in that night and was put in a mental institution. She was later given a three year prison sentence. After recovering Andy Warhol continued to work. He founded inter/VIEW magazine in 1969 (they changed the name to Interview in 1971), published The Philosophy of Andy Warhol: From A to B and Back Again in 1975 and continued to paint portraits until his death in 1987.
If you enjoy Andy Warhol prints, you may also be interested in contemporary Calder lithographs.
